Once upon a time, labelling school uniform meant one thing: permanent marker, full name, job done. That navy jumper was branded for life.
Fast forward to today and many UK parents are regular sellers on sites such as Vinted, Depop and Facebook Marketplace. PE plimsolls, school trousers, nearly new cardigans… if it still fits in September but not by Easter, it is heading for resale.
And that is where long term name labelling solutions become a bit of a headache.